PwC
In 2025, PwC did its first global brand update in over a decade. The new strategy, logo and visual system reflects how the firm already works: fast, sharp and focused on what’s next. Every asset in the new visual system plays a distinct role in signaling PwC’s brand platform, Catalyst for Momentum.
The identity was developed in collaboration with FutureBrand, and has been rolled out globally across 150 territories.
Overview of visual system
Robust digital brand guidelines
Branded merchandise
