Eleanor’s Legacy

Eleanor's Legacy is a non-profit organization that recruits, trains, and supports pro-choice Democratic women to run for state and local offices in New York. The organization needed a more modern brand identity to better connect with a younger generation of voters and candidates. I designed a comprehensive brand identity, including a new logo, a dynamic color palette, and a toolkit of assets, to give Eleanor's Legacy a fresh and engaging image that resonates with a new demographic.

Designed with Desantis Breindel